We had the opportunity to collaborate with Polaris to develop ideas to improve the user experience and UI design of their e-commerce site. Our goal was to design a webpage that elevated their current brand to feel more premium and luxurious and provide an experience that increases shopper's confidence in their buying decisions, ultimately driving sales across multiple e-commerce sites.
01
To drive product sales, we first had to understand the audience and their buying behavior. We classified this behavior into three models
02
We built various layouts that matched the buyer behaviors. We then created a user flow & performed usability & heat-map testing.
03
Based on the learnings, we designed models that put greater emphasis on natural brand color reflecting Indian and Polaris heritage.
05
The redesigned website launched successfully in April 2020 with promising results. We are thrilled to have an e-commerce experience that provides both the premium brand feel and frictionless user experience.
